Osmoz Analytics & Insights is a specialised marketing consultancy focused on evidence‑based decision support. We operate at the intersection of marketing science, behavioural insight and advanced analytics, providing clients with intelligence that goes beyond descriptive analysis.

Who we are?

Our team brings together seasoned marketing scientists, data analysts and statisticians; experienced qualitative practitioners and ethnographers; and analysts skilled in data science, modelling and visualisation. This blend allows us to design methodologically sound studies, execute them flawlessly, and synthesise findings into a clear strategic direction for senior leadership.

Our philosophy

We believe data has value only when it improves decisions. Therefore:

  • We design studies that align tightly to your strategic questions and KPIs.
  • We apply the right mix of methods – quantitative, qualitative, experimental or observational – rather than defaulting to a single approach.
  • We use advanced analytics that add genuine value.

  • We deliver clear and relevant narratives your C‑suite can act on.
  • We go beyond surface‑level reporting. Our work interrogates drivers, barriers and trade‑offs, not just frequencies and percentages.

Our promise

Scientific backbone

Every engagement is led by a senior research director with deep technical and commercial experience. You get someone who can challenge the brief, stress‑test the methodology and translate complex analysis into clear recommendations for executive committees and boards.

Structured frameworks

We do not start from a blank page. Our proprietary CX, service-quality and brand‑loyalty frameworks provide structure for the work, ensure consistency over time and make results easy to compare across segments, channels and markets.

End‑to‑end partnership

We remain with you from the initial business question through design, fieldwork, analytics and executive read‑outs. We act as an extension of your insights team – shaping the right questions, delivering robust data and turning it into a storyline your stakeholders can act on.

Valuable recommendations

We ensure our recommendations deliver strategic value. Beyond presenting insights, we conduct a post‑implementation evaluation to verify that the recommended actions are producing the intended results. This ensures your organisation invests in strategies that genuinely improve performance and deliver measurable value.

Mission, vision & values

Mission

To provide organisations with rigorous, insight‑driven guidance that improves strategic, marketing and social‑impact decisions.

Vision

To be recognised as the South African‑rooted insight consultancy of choice for organisations seeking global‑standard marketing and social research.

Values

Integrity

Methodological transparency and ethical practice.

Excellence

Tight execution, robust statistics and high‑quality deliverables.

Partnership

Collaborative ways of working with internal insights, marketing and strategy teams.

Impact

Insights that translate into measurable business and societal outcomes.

Meet the team

Prof. Paul B. Issock

Co-Founder and Executive Chair

Prof. Paul B. Issock Issock
Dr. Emile S. Nkwei

Co-Founder & Director of Analytics and Insights

Dr. Emile S. Nkwei
Dr. Ndumiso Tshuma

Public Health Systems Strategist | AI-Driven Monitoring & Evaluation Expert

Dr. Ndumiso Tshuma
Prof. Alphonse Mefoute Badiang

Marketing Expert – Socio-economic Research – Project Development and Evaluation (Partner: Central Africa)

Prof. Alphonse Mefoute Badiang
Ms. Mayibongwe M. Sibanda

Marketing Manager

Ms. Mayibongwe M. Sibanda
Dr. Beate Stiehler-Mulder

Partner (Europe, Luxembourg)

Dr. Beate Stiehler-Mulder